About VMMR The Causes Why Einstein? Registration Benefits Sponsorship
About the IMRIC Virtual Marathon for Medical Research (VMMR)

The VMMR is state of the art, cause marketing and fundraising initiative in which ten avatars “compete” in a virtual world marathon race supporting ten diseases/causes. It's revolutionary — and a proven success.

With the integration of live and virtual events, virtual avatar races provide unprecedented excitement and fun. They are a supremely effective fundraising device. Even more remarkably, the central identity is a universally recognizable Albert Einstein avatar. The great, groundbreaking genius of relativity will be watching over this exciting event organized by the Canadian Friends of Hebrew University (CFHU), the fundraising partner of IMRIC. The VMMR will benefit from a comprehensive marketing program aimed at global audiences, resulting in additional research funds.

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Who Benefits?

Each avatar runner represents a condition or disease that is the subject of IMRIC research and funding in partnership with Canadian laboratories and universities. When a participant selects an avatar, their registration funds are directed toward that research partnership. The 10 avatar runners will be supporting research fighting diseases and conditions which include: HIV/AIDS, Prostate Cancer, Breast Cancer, Diabetes, Alzheimer's Disease, Fetal Alcohol Spectrum Disorder, Parkinson's Disease, Visual Impairment, Autism and Spinal Cord Injury. After the VMMR is complete, the winning avatar will receive the largest monetary prize and the remaining funds will be divided among the sponsoring organizations.

Click here to learn about the causes and to select an avatar.


What is IMRIC?

The Hebrew University's Institute for Medical Research Israel-Canada (IMRIC) conducts fundamental and applied biomedical research on genes and proteins controlling living cells' basic processes. To unlock the mysteries of diseases and find the keys to their causes, treatment and prevention, IMRIC scientists' multidisciplinary approach broadens the knowledge base of specific cellular and molecular changes that may be involved in causing disease. This work — vital to understanding most illnesses challenging medical science — advances understanding of cancer, cardiovascular disease, diabetes, neurodegenerative and infectious diseases. Through collaboration, IMRIC seeks to apply and disseminate knowledge through publication, education and international cooperation.


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Join us to help raise awareness and
much needed funding for medical research